The final installment of the Pastors Guide to the Web series deals with how you as a pastor can benefit from well-executed graphic design, as well as the pitfalls most pastors fall into when dealing with graphic designers.

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Joseph Cotten is founder and Principal of Trend Setting Design, a design firm in Greensboro, North Carolina specializing in branding and identity design systems (logos, letterheads, etc.) as well as web design, advertising, video production and photography.  He has a Bachelor of Fine Arts—Design degree from the University of North Carolina at Greensboro, and also runs a design blog.

First, I should make a disclaimer at the outset.  I am not a pastor, and I don’t pretend to think like one.  That’s probably one of the reasons why Ben asked me to do this post.  I am a designer.  I live and breathe design all day, every day.  It’s how I feed my family and it’s where I find the greatest joy in my life–after Jesus and my wife, of course.  I will say things in the coming article that will offend most Christians.  Don’t worry–there’s no cursing or questionable imagery.  I have a tremendously fervent desire to see the Church of Christ once again become the guiding force in society, and I’m also crazy enough to believe that it’s going to happen.  ‘‘. . . and of the increase of His government there will be no end.’’  This is our destiny, folks, so it’s high time we started acting like it!  On with the article!

Why is it that so many of the sites listed on Web Pages That Suck are owned and operated by Christians?

What happened to us?  The modern American Church has become known as this strange entity that does sermon series based on cheap imitations of popular television shows and movies, then uses the bait & switch con to trick people into getting saved when they thought they were going to a concert about Desperate Housewives.  Most of the sermon series today are based on popular movies—at least we tell people that they are about popular movies—really, we’re hiding the Gospel inside a transient pop culture reference because we’re often embarrassed of looking religious.  The end result is often that we either trick people into hearing the Gospel, or they are intelligent enough to see through it and are further hardened against the Church.  The hard truth is that if we continue to simply copy what everybody else is doing, we will do damage to God’s fame in our communities. We have the only source of inspiration living inside of us.  Have we forgotten that God came up with the ideas of time, gravity, starlight, the color red, aurora borealis, sunsets and the smell of fresh baked bread.  Think about it–why did God make yeast smell the way it does when it gets into warm water?  Why did He give us taste buds? Because it’s in His nature to be creative!  He is the creator, so He has to be creative all the time in everything He does.  We are made in His image, therefore we—you are creative.  Whether you believe it or not has no bearing upon the truth.  If you are human, you are a creative force on the earth.

We don’t have to settle for just copying Hillsong and Saddleback, and doing a sermon series based on Desperate Housewives.  The original ideas should be coming from the Church.  Steve Jobs should be scrambling to keep up with us because we seek to live each day in the presence of the Creator.

Why is it important for a pastor’s stuff to look good?

We live in a capitalist society, even though conservative talk radio is trying to convince us that we’re socialist.  Being a capitalist society, the motivation for personal change must be an internally-generated one.  We can’t coerce people into anything.  Therefore, an American must come to an internal realization that a product or service will increase their quality of living high enough to outweigh the costs associated with adding said product or service into their lifestyle.  For that to happen, they have to see and learn enough about said product or service–before experiencing it–in such a way that they make the decision to adopt it purely because of what they’ve seen and/or heard about it.  That’s an overly-detailed description of advertising.  Advertising is the heart language of modern America. If you don’t become fluent in the visual language, you will be incapable of communicating to those who speak it.  Here’s the great thing: if you’re a modern American, you know the visual language already.  You make decisions every day based on how others communicate to you using the visual language.

Design is communicating with the visual language.  If you want to reach the Japanese living in Japan, you learn to speak Japanese.  If you want to reach Americans, you learn to speak the visual language.

Why are stoplights, stopsigns and brakelights red?  It wasn’t just something that ‘‘happened’’.  Red is psychologically the warmest color, and therefore causes an immediate, subconscious emotional reaction when viewed by a human.  Any person or animal with the ability to see color cannot ignore the color red.  Why is the ‘go’ light colored green?  Because green is opposite to red on the color wheel, and therefore provides the greatest contrast possible to the ‘stop’ color.  Yellow causes humans to feel caution and/or become more alert.  That’s why it’s used for all caution signs and ‘‘Wet Floor’’ signs.  The signs don’t make the color into what it is; rather the color’s nature has determined it’s usage.  Humans have always reacted this way to colors—long before stop signs and mop buckets came along.  I bring these things up because I want you to see that there’s more going on in the visual realm than most people realize.  I’m fluent in the visual language because I’ve been trained to be, but you can learn to recognize it, and learn to discern when it’s being used well.  Just like if you try hard enough, you can start to understand Spanish or German.

Here’s the bottom line on this issue: if your visual presentation is not expert in it’s conception and execution, you will not communicate yourself to your viewers.  That is a pretty serious roadblock to put in front of the Gospel.

We all know we’re supposed to be counter-cultural, because the culture in which we live is God-less.  We’re reaching out to those who are without God and without hope in this world.  However, when we’re counter-cultural in ways that don’t mirror God’s character, it’s a bad thing.  If you can’t communicate using the culture’s heart language, that’s a bad way to be counter-cultural.

Working With Volunteer Designers

Okay, so you’ve got an artist in your church who wants to serve.  Let’s say he/she designs a new logo for the youth group.  Cool.  Uh-oh.  It’s terrible.  It looks like something out of an elementary school classroom.  Or, maybe it’s just incredibly boring!  Pop quiz, hot shot — what do you do?  What do you do?!

1. Realize that any design, no matter how simplistic it looks, took hours and hours of planning, sketching, creating, erasing, recreating, and so forth.  Everything takes work, and nothing good comes without struggle.  Respect the work, and respect the artist that created it.
2. Realize that art (design is art used to communicate) is an expression of the artist’s soul.  If you trample on a piece of art, you are trampling on the artists soul.  Much like the murder of a human being is an assault on the image of God, so the insulting of a design is an affront to the designer who created it.
3. Don’t put weights and expectations onto a volunteer designer.  Inspiration must remain the guiding force behind art; let your volunteers bring you unexpected blessings rather than past-due assignments.
4. Don’t be afraid of artists.  They are people who need pastoring just like everybody else.  If you don’t like something, say so!  But remember that you’re not the designer, so even though you have the final say on the matter, try to submit your opinions to the designer for their consideration.  The more you trust your designer, the better his/her work will be.

Hiring a Professional Designer

So you’ve decided that you need to let the world know who you are.  What better way than to hire a professional designer to do just that?

1. The goal is to communicate your vision, values, mission and individual characteristics to the world using the visual language, so make sure your designer is fluent in the visual language.  Look at their work, and ask yourself if they were communicating different things for each client, or if their entire portfolio looks the same.  Realize that there are cultural idioms, so all portfolios will have periods of time where things look similar, but if an artist can only produce one thing, then they aren’t a visual linguist.
2. Your designer has to be a good listener, and has to be keenly interested in getting to know you.  This isn’t about them asking you if you like the color mauve, or if you want a glossy business card.  Your designer needs to know who you are because their job is to translate who you are into the visual language.
3. Your designer needs to understand that they aren’t just creating art; they are using art to communicate who you are.
4. Make sure you hire somebody who’s humble.  Your designer has to be able to realize that you are the customer, and even if you’re wrong, you’re right.  Never hire a designer that’s full of himself/herself.  Watch out for too much self-promotion.  They should be able to be interested in what you’re saying, and not try to direct every conversation back to themselves.
5. Know that TONS of work has gone into every comp and sketch you are shown.  The artist’s training, experience and gifting are poured into every design.  Never toss out any idea, no matter how much you don’t like it.  Try to combine ideas and elements from different designs to get a great end result.
6. When you dislike something, find a way to challenge the designer rather than just saying “I don’t like it”.  Look around you at other successful designs and see if you can glean ideas from them.
7. Think outside yourself when going over your designer’s work.  Realize that you carry around a clouded view of reality.  We all do.  You have opinions about things that are wrong.  If you don’t like something your designer has created, be suspicious of yourself and don’t give your opinions the benefit of the doubt. If you’ve done a good job hiring the designer, then you should trust him/her more than you trust yourself.  The more you trust and release a designer, the more pressure that designer will feel to get the design perfect.  If you control the situation, the designer will resign himself/herself to producing crappy work.  It may seem backwards, but if you want a great design, you must release your designer.
8. Pay good money for your designs.  Don’t do the stereotypical Church thing and expect full quality work for half price.  This is a big deal, and I guarantee you that good design will be the hallmark of every church that successfully reaches the postmodern American culture.  It’s a worthy investment if ever there was one.  To prepare yourself for pricing, you can check out my price list, but you should know that all my current prices are drastically lower than the industry average, because of the current economic climate.

Once you’ve got a visual identity in place, don’t give it over to unqualified volunteers afterward.  If you hire a designer to create a branding system for your church [if you haven't done this already, you really should], make sure you get a rule book after the branding system is completed which outlines what typefaces are to be used in correspondence, titles, body text, emails and posters.  You also need the corporate color scheme in RGB, CMYK and Pantone.  You need high resolution (300 dpi) versions of your logo.  Remember that every time you present yourself visually to your audience, whether it’s by sermon series invite cards, outdoor banners, congregational emails, etc—every time you do that, you either reinforce the brand or you destroy it.  It only takes one bad poster to ruin your brand.  It’s better to not advertise than to save money on a stock design from a template website or clipart or a Microsoft Publisher template or just letting an amatuer hack to pieces the brand that you hired a professional to create.  This leads me to a random interjection that I must make:

Never use clipart and never use Comic Sans.

A final parting thought:  recently, a large group of missionaries, pastors and theologians met to ascertain what methods have proven fruitful in reaching the lost over the entire history of missions work.  They have completed a list of 64 practices which can be narrowed down to 7 general factors.  I’ll list them below.  There’s too much in them to talk about in one blog post, so just consider this extra food for thought.

• Using the heart language of the people (and using it well)
• Sharing relevant stories from the Bible whenever appropriate
• Having a godly reputation
• Spreading the Word along lines of existing social networks
• Using Scripture as the main tool of evangelism and discipleship
• Encouraging people to share and house churches to multiply
• Praying for the work

It’s been my pleasure to guest blog for you guys, and I hope you received some inspiration from this!

Resource List

Typophile.  Learn to appreciate good typeface design.

iStock Photo.  When you feel the urge to use clipart, head over to iStock for cheap but good stock imagery.

dafont and MyFonts.  Find fonts–dafont serves up free fonts and MyFonts sells them.

BrandNew.  Get expert design critiques on new logo announcements.  This helps you start thinking outside the box.

Trend Setting Design.  My design blog, where I try to serve the design community.  This will help you get inside the brain of a designer.

This is the 4th installment of a series of posts I’m doing to help pastors get themselves and their churches online and plugged in.

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“Are you crazy?  I don’t have time for a blog, Facebook, and Twitter!”  ~ You

Yes you do.  I’ll show you how to leverage Twitter and your WordPress blog to get your feet wet in the social networking world with minimal effort.  Read on.

What is Social Networking?

I mentioned in my first post of the series that we are now living in a global culture.  Everyone is asking the question “Where do I fit in this new global world?”.  The internet, to a large degree, has been the arena in which people have sought to answer that question.  We’ve seen a shift in the past 10 years or so.  Around the new millennium, people were just trying to make money with the internet.  Since then, the big innovations have been centered around people connecting with other people.  This is social networking.  People finding new ways to connect to each other on the global stage of the internet (at least, that’s how I define it…)

There are a dizzying array of social networking options out there.  Feel free to explore them, but I’m going to focus on the two big ones:  Facebook and Twitter.  (forget MySpace – it’s been thoroughly trounced by Facebook at this point).  Let’s take them one at a time.

Twitter – Beautiful in It’s Simplicity

So be careful not to underestimate it.  Twitter began as a simple question, “What are you doing?”  Not very impressive.  What’s impressive is how the “hive mind” of the web took the simple idea and used it to redefine social networking.

This video might help with the background:

I was very skeptical of Twitter at first. It all seemed very narcissistic to me.  But I finally got convinced to try it and I’ve never looked back.  I’m meeting people that I never would have met any other way, and it’s one of the few social networking tools that I have tried that actually improved my life.   If you need more convincing, here’s 12 more reasons to start today.  For the rest of you that are ready to dive in, here’s what you need to do:

1. Get your free Twitter account.  Choose a username that makes sense and can be remembered easily.  Resist the temptation to give yourself a goofy nickname.
2. Use their tool for adding anyone in your contact list to your follow list.
3. Search for anyone else you want to follow.  You can search by name, topic, whatever.  Check out people you like and see who they follow.  This really is the key to enjoying twitter.  Following people in whom you are interested.
4. Get a desktop twitter client.  The web interface is ok, but Twitter will really come alive for you when you get a nice desktop app for it.  I very highly recommend Twhirl for beginners.  Try Tweetdeck when you get the hang of things.
5. Start by listening and making note of how other people use twitter.  When someone says something you think is interesting or entertaining, Retweet it.  Reply if someone asks a question.  Take your time, ease into it.
6. Remember that Twitter is about adding to a conversation.  Don’t let it become all about you.  Use it to point out interesting things on the web.  Use it to share thoughts, quotes, etc.  Think of Twitter as microblogging. The more value you add, the better your experience will be.
7. Tweet your blog posts.  Every time you publish something on your blog, announce it on twitter and provide a link to the post.  This way you are leveraging your twitter following to your blog.
8. Use your phone.  You can send tweets by text message and use the mobile version of the Twitter website.  Blackberry and iPhone also both have some nice twitter apps.

If you need more help with Twitter, try this collection of resources.

Facebook

I have to confess.  I don’t really like Facebook and I don’t go to it very often.  But, no one really knows it.  If you go to my Facebook profile it will look like I’m there all the time.  It’s not so.

Where Twitter is like a focussed, short, and somewhat controlled connection tool… Facebook is like trying to drink from a fire hose.  It’s overwhelming to me at times.  I’m certainly a minority there… Facebook is HUGE and most of the people in my church are active there.  Here’s how I maintain visibility on Facebook without letting it rule my time:

1. Install the Twitter Facebook application.  It will tie your Twitter messages to your Facebook status.  Once you’ve done that, every time you send a tweet it will show up on your Facebook profile as a status update.  2 birds with one… tweet.  ;-)
2. I use Flickr to share photos with family.  There’s a facebook app for flickr too.  Every time I add a photo to my flickr account, it shows up on Facebook.  2 birds again…
3. Google Reader has a facebook app.  If you use Google Reader to manage your RSS feeds, you can install the GR app and every time you “share” an article in Google Reader, it appears on Facebook.  Notice, all this Facebook activity and I haven’t gone to the FB site once.
4. Now the only time I have to go to Facebook is when someone emails me from there (rare for me because I don’t send emails out from FB) or does something on my profile that warrants a response.  SHhhhhh…. don’t tell.

As you can see, Twitter really is at the center of my social network.  I suggest you set yourself up the same way.

The next, and last, installment in this series will be a guest post from Trendsetting Design to help you use the power of graphic design to enhance your ministry online and offline.

This is the 3rd installment of a series of posts I’m doing to help pastors get themselves and their churches online and plugged in.

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I mentioned in my first post in this series that there is a new expectation in our church culture that wasn’t there just a decade ago.  People want to know their pastor, and that’s perfectly right and good.  I don’t think most people expect to know everything.  They don’t want to stalk the pastor, they just want to know him.  They want to have some sense (even if vague) of what his family life is like, what he laughs about (if he laughs), and what his dreams are for the church and his own life.  This isn’t hero worship.  It’s kind of the opposite, in my opinion.  It’s taking the pastor off the ivory pedestal and making him human again.  It think that’s a good thing.

If we pastors are honest, we will admit that our hesitancy to setup a personal blog has to do with a fear of being more vulnerable than we have been in the past.  You need to get over it.  If you don’t, you are going to find yourself more and more ineffective as a leader.  This is a bigger issue than your website.

I started blogging before I became a pastor.  It was just an unfocused creative outlet for me.  Then I took the pastorate and the significance of my litte corner of the web totally changed.  Immediately people in my new church started reading.  I didn’t know it, but they were making connections with me through this medium.  People that did not know me yet, felt like they were getting to know me before I was able to even introduce myself.  I didn’t feel like a stranger to them anymore.

THAT’S POWERFUL!

Visitors to our church mention my blog when they meet me.  They already know some of the funny stories about my kids.  They know some inside jokes.  They know my first name.  Pastor, if you aren’t blogging you are not taking advantage of one of the most powerful leadership tools available to you.

General Tips

• I suggest that you do not use your church website as your blog. Most CMS-driven sites will allow you to blog.  I don’t think this is ideal.  It will help you and your readers to have your own space.  It should look different and have it’s own web address.  You should feel free to speak freely and make the site your own.  And your readers will feel like it’s more authentic this way.
• Please.  Please don’t turn your blog into an online devotional. In my opinion, this is perhaps the number one mistake I see on pastor blogs.  Your blog, on the whole, should not be an extension of your pulpit ministry.  Stop preaching, and talk.  Talk like a human being.  Sermonize on Sunday.  Conversate on your blog.  If you want to blog your sermons, I suggest you do that at your church website.  Keep your blog personal.
• Practice using a personal tone in your writing. Address your readers by using the pronoun “you” a lot.  When you write, imagine that you are talking directly to a person.  This will inspire you to be personable.  A blog is not a formal writing medium.  It’s informal, personal, and conversational.
• Be yourself. Talk about books you are reading, thoughts you have, what you love about being a pastor and what’s hard.  The temptation to build a false persona as a pastor is very strong.  Resist it when blogging.  A lack of authenticity is murder in the blogging world.
• Don’t be long winded all the time. One of the main reasons I hear pastors cite as to the reason they don’t blog is that they don’t think they have the time.  That’s because they don’t understand blogging.  It doesn’t need to be long.  Just a paragraph or two.  A few minutes of your time.  Of course, there will be times when you want to really knuckle down and write some serious prose.  Go for it when you want to.  Mix it up.  Just don’t feel like you need to write a book every time you post.  Relax and have fun with it.
• Post with some regularity. This doesn’t mean you have to post every day (though that would be nice).  I post about 2 times a week.  However often you can do it, decide on a basic schedule and stick to it.  People will get into a rhythm with your site and consistency will build stable traffic.
• Have an opinion and state it with passion and sincerity. Passionless writing is boring.
  
• Remember that what you publish, is out there forever. Never say anything about someone that you wouldn’t want them to hear.  Never click “publish” when you are angry.  Never use your blog to solve relationship problems.  If you wouldn’t email it, don’t blog it.
• Remember that blogging should be a 2-way conversation. That’s what commenting is for.  Encourage it by asking the reader to respond.  Write in a way that inspires people to add to what you said.  Leave something unexplored and ask for opinions.  Commenting is what makes a blog fun for you and your readers.  Encourage it.
• Make it easy to comment. I’m a big proponent of wide open commenting.  No pre-moderation.  I think anything more restricted sends the wrong message.  However, at the very least, don’t make people register at your site before they can comment.  Having to remember yet another username and password is a barrier many, many people will not get over in order to comment (myself included).

How to Get Started

It’s a whole heck of a lot easier than you think to get a blog up and running.  I’ll give you two options, in order based on the best to the least desirable.

1. Host your own blog with your own domain and use WordPress to do it.  WordPress is the best blogging platform.  There, I said it.  And I believe it.  This doesn’t require much expertise, but some.  If you are new to blogging, you probably will not be able to do this on your own.  Find someone to install WordPress for you.  This gives you maximum control over the design and functionality of your site.  It will be yours to tweak and make your own.  Installing WordPress is easy and should not be expensive to hire someone to do the basic install for you.  In fact, this is one of the things that a geek volunteer in your church could do with some research.
2. Create a free WordPress blog, hosted by WordPress.  It takes less than 5 minutes to create the free account, choose a theme, and start blogging.  You have less control over your design and funtionality than if you hosted it yourself, but it’s the same engine running it.  DON’T USE BLOGGER, or any of the other free blogging platforms out there.  Just do what everyone else eventually comes around to and start with WordPress.com.  If you decide later to host the site yourself with the WordPress software, moving it from the free hosted service to your own is a cinch.

Go on.  Get started now.  You can thank me later.

The next post in this series will be about social networking.  Don’t worry.  It won’t hurt.

This is the 2nd installment of a series of posts I’m doing to help pastors get themselves and their churches online and plugged in.

VIEW THE ENTIRE SERIES

DISCLOSURE: I do web development work as a side business.  I work mostly with other churches.  Though I’d love to have you as a client, that’s not why I’m writing this post.  I really have a heart to see churches get plugged in, no matter how they get there.

Get a Good Website

do you have something nauseating like this on your website? REPENT.

I said “good” for a reason.

The first question is if you have a website, is it a good website or a bad one? Now, odds are you are a terrible judge of this.  So are your friends.  I know that seems harsh, but it’s usually true.  I really can’t count how many times another pastor has bragged about their website and I go look at it and it’s abysmal.  Ask a 25 year old to give you an honest opinion both on the functionality of the site as well as the design.  Have them describe the site to you in their own words.  Ask guests if they have seen the website and what they think.  Watch their body language as much as what they say.  You’ll know, if you pay attention.  If you still aren’t sure, email me or leave a comment with a link and I’ll give you my honest (but nice) opinion.

If you don’t have website, or your current site looks like any of these (I’ve seen worse, but these are bad enough) then you need to change that now.  This is a bigger priority than most people realize.  Start dealing with it this week because it’s hurting you more than you think.

Assume that anyone that thinks about visiting you is going to Google your church name first, because they will.  What will they find?  Does it help you or hurt you?  First impressions last, and your website is your first impression.

Where Do I Start?

1. I’m a pastor so I know how this works.  Right out of the gate, you need to face the money issue. Unless you are blessed with a volunteer that is a skilled, experienced and faithful web developer at your church, you are going to need to hire someone.  Yes, there are open source solutions out there that you can use to create your own site for cheap/nothing but that only gets you the tool.  It doesn’t teach you how to use it, create the right content, or organize it the right way.  Most churches start with a volunteer, then hire someone they know to fix it, and eventually pay someone who actually knows what they are doing to fix 3 generations of junk website and wasted cash.  Make payments if you have to, but get it done right the first time.  If you think it’s hard getting financial backing now, wait until you go through 2 or 3 failed (and very public) iterations of a website.
2. If you really can’t afford that (or can’t convince your finance committee to cough it up) then at least hire someone (for less) to do a basic “brochure-ware” site that only has 2 maybe 3 nicely designed static pages with some pics, general info about your church, service times, directions, and contact info.  This is far from ideal, but I’ve seen some sites like this that were very compelling and well done.
3. Provide at least one section of content on your site that will keep people coming back.  This could be a news/announcements section, prayer request board, church calendar, sermon podcast, etc.  Anything that will make people come back to check for more.  If you have to choose, go with sermons.  EVERYONE wants to “try before they buy” and church hunting is no exception.
4. Don’t bite off more than you can chew.  You should have sermons on your website every week.  But, if it doesn’t get updated it looks bad.  You will need a volunteer to handle the sermon editing and uploads.  You should have a church calendar.  But if it’s empty, you’ve shot yourself in the foot.  Resist the pressure to add every bell and whistle you can to your site.  Start small, and grow it as it is practical to do so.  Be honest with yourself up front about what your church is equipped to handle and do well.  If it won’t be excellent, don’t do it.
5. Get a CMS (Content Management System).  Whoever you hire to create your site, should provide this to you.  A CMS allows you (and your volunteers) to edit and manage the site’s content without having to be a web geek.  It gives you a graphical, web-based  interface that is intuitive.  Demand that as part of your contract with your web company.  If you have a skilled volunteer creating your site, demand that they use a CMS.  No one person should ever have sole ownership and access to your website.
6. Remember to include the basics.  The following should all be no more than 2 clicks away, one is better.  Staff bios with pics.  Service times visible on every page.  Directions (even better, embed a Google map).  Contact info including an email form.  Statement of Faith (that makes sense).  What to wear (no matter your denomination, you need to tell them this.  You’re a bad host if you assume they know what to wear).  I can’t tell you how many church websites I’ve seen where I have to hunt for this info for 5 minutes or more.
7. Be very very careful when hiring someone from your church to do it.  When it works out well, it’s great.  You usually get more passionate work at a better price.  However, when it goes bad it goes really bad.  You end up having to choose between losing a church member and losing a website. You don’t want to be in that position.  I’m not saying don’t do it.  I’m just saying, do MORE than your due diligence when it comes to hiring a web designer from your church membership.

If you want to check out some excellent church websites for inspiration, GodBit has a nice church website review section.  Worth a look.

There’s more to do than this, but this will get you started which is my goal here.  Assuming you haven’t hired an incompetent web geek or allowed the “computer guy” in your church to handle the website (you haven’t, have you?), most of this will be taken care of.  However, if you don’t ask for it you might not get it.

Shoot the Animated Doves

Once your cool new site is live, promote that thing like crazy.  Mention it all the time in conversation, mention it Sunday morning, mention it to guests.  Put the URL in your bulletins, business cards and signage.  Find ways to force your church to visit it often.  Make it a part of your church culture, because this is a building block on which you are going to be able to build other things.

Next time I’ll get you started with blogging.

This is the 1st installment of a series of posts I’m doing to help pastors get themselves and their churches online and plugged in.

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Most pastors know that they need to get plugged into web technology, but they have no idea where to begin.  This series is for you.  I want to help you engage your city and the world with the gospel.  I also have another audience in mind.  It’s those that still don’t see the need to get on the web tech bus.  Maybe your seminary prof told you the web is a dark and evil place that should be avoided at all cost.  Or maybe you just see this as a big fad that will go away soon.  Let me address that problem first as a way of providing some context.

Only a crazy hermit could deny that web tech has taken over, particularly in the form of social media and networking.  Still, I meet pastors all the time that simply don’t see how participating in that world can possibly benefit their ministry.  If they do participate, it’s begrudgingly.  They say, “Humph.  I guess these days this is the kind of thing you have to do.  All the young kids are doing it, so I suppose we should too.”  In other words, I don’t see the value in this, but I’ll do it to make people happy.  However, I know in my own mind that I’m not going to really give this a shot.  I don’t understand it, so it must not be important.

What that pastor is missing is the way these technological trends are shaping our culture.  These things ar not just culture add-ons.  They are shaping the cultural ideals and perspectives of people on a global scale.  This is also not an “outside” the church thing.  It’s inside the church too.  Very much so.  The different ways that’s happening are too numerous to unpack here, but here’s a few for starters:

1. The days of senior leaders sitting in ivory towers is over.  People expect to be able to have some connection with you, even if only through your blog or Twitter updates.  I think this is true regardless of church size or staff size.
2. Whereas people used to expect their senior leaders to at least appear to be perfect, they now expect their leaders to at least appear to have some flaws (though only small ones…).
3. People expect to be able to customize their experience, particularly when it comes to interpersonal connection.  One size fits all doesn’t fit anyone anymore.
4. It’s no longer about a global economy and where we fit in it.  It’s about a global culture and where I fit in it.  Pastors have to stop thinking locally, and start thinking globally like the rest of the world.
5. Your first impression used to happen at the front door of the church building.  Now it happens on the web long before that potential church member ever leaves the house.
6. You and your church are now “competing” against other religions on a global stage, whether you like it or not.  It’s no longer just about the Mormons down the street.  It’s the Muslim a world away that is competing for the hearts of the lost in your city.

And that’s just the beginning.  Engaging on the web is not an issue of fad or keeping your parishioners happy.  It really is about the gospel and the Kingdom of God.  If you are a pastor and you can’t get into that, then what are doing?

In the next installment, I’ll be giving you some simple tips to help you get started.