Being attracTIVE requries the working of a miracle in the hearts of people to "convert" them from me-centered Christians to Christ-followers. As hard as cold-call evangelism is, dropping the 4 spiritual laws on a stranger followed by a memorized prayer is a lot easier than trying to be an accurate reflection of Jesus to the world.

"The church should not be attracTIONAL it should be attracTIVE. But it can't be a show. It's the show that separates people from the gospel and turns it into a product."

"Witness vs Evangelism – how evangelism got compartmentalized, how the gospel got packaged and sold. Of course that worked when we were in Christendom and everyone knew what you were talking about – 'God has a plan, the Four Spiritual Laws,' etc, etc…but now we have to have this 'witness.' How people understand the gospel is not just from what you say but how you live and your character and by the way you engage and have social interaction with other people in your community. And so 'witness' has to be a fully-orbed presence in the community before people even understand what you mean when you say 'Jesus Christ has died for your sins; He saved you and wants to be Lord of your life, will you come in to the Kingdom of God.' "

"Justice without Jesus is not justice, and Jesus without justice is not Jesus."

Other interesting points:
There's a much longer conversion process in a post-Christian culture – David Fitch gives it 5 years.

We've got to get rid of a reductionistic presentation of the gospel b/c people no longer know the basics.